Coca Colas Marketing Strategy Case Study Example | Topics and Well Written Essays - 3500 words

Coca Colas Marketing Strategy - Case Study Example The Coca Cola Company is one of the world’s leaders in soft dink sales. It produces and distributes several brands of beverage internationally. The company also manufactures and distributes many fruit juices and other non soda beverages. It is based in Atlanta, Georgia. Coca-Cola’s soft drinks include its flagship product Coca-Cola, popularly known as Coke, Diet Coke, Tab, Sprite, Fanta, Fresca, the Mello Yello, and Barq’s root beer. The company’s nonsoda beverages include Minute Maid fruit juices, PowerAde sports drinks, and Nestea iced tea drinks. (Microsoft Encarta, 2006)Â  Invented by a pharmacist named John Stith Pemberton in 1886 and was the later bought by Asa Candler in 1889 who incorporated the Coca Cola Company in 1892. Coca Cola currently offers nearly 400 brands in over hundreds of countries and territories all over the world. According to the 2005 Annual Report of the company, it sells beverage product in more than 312 countries. It further s tates that of the more than 90 billion beverage servings of all types consumed worldwide everyday and that approximately 4.5 billion of beverages owned and licensed to the company. Also, according to the 2007 Annual Report, Coca Cola had gallon sales of 37% in the United States, 43% in Mexico, Brazil, Japan and china and 20% spread throughout the world. (Wikipedia, 2008)Â  Like any other companies, Coca Cola has also been involved in a number of controversies, issues and lawsuits.... Throughout the paper, COCA COLA Company is used as the main focus and object of discussion. The company's marketing strategies and techniques will be reviewed and analyzed and will be use as examples and citations. The paper aims to answer questions such as how do Coca Cola's marketing strategies and techniques contribute to its growth and success What is the impact of marketing strategies in an organization on the 21st century and in future years 2.0 Coca Cola's Marketing Strategy: A Case Analysis 2.1 Company Background The Coca Cola Company is one of the world's leaders in soft dink sales. It produces and distributes several brands of beverage internationally. The company also manufactures and distributes many fruit juices and other non soda beverages. It is based in Atlanta, Georgia. Coca-Cola'ssoftdrinks include its flagship product Coca-Cola, popularly known as Coke, Diet Coke, Tab, Sprite, Fanta, Fresca, Mello Yello, and Barq's root beer. The company's nonsoda beverages include Minute Maid fruit juices, PowerAde sports drinks, and Nestea iced tea drinks. (Microsoft Encarta, 2006) Invented by a pharmacist named John Stith Pemberton in 1886 and was later bought by Asa Candler in 1889 who incorporated the Coca Cola Company in 1892. Coca Cola currently offers nearly 400 brands in over hundreds of countries and territories all over the world. According to the 2005 Annual Report of the company, it sells beverage product in more than 312 countries. It further states that of the more than 90 billion beverage servings of all types consumed worldwide everyday and that approximately 4.5 billion of beverages owned and licensed to the

Disscision questions american history Essay Example | Topics and Well Written Essays - 750 words

Disscision questions american history - Essay Example A separate village, ten miles away, was established due to the large inflow of inhabitants in the town. The villagers were unhappy with the governance of the town and demanded independence from the town. The town authority, however, did not want to lose the fertile taxable province and resented their demand. There was revolt against the ministers appointed by the town from 1672-1688. During this time, three ministers presided over the affairs of the village. During the reign of the fourth minister, there was widespread revolt against the town’s involvement in the affairs of the village. The priests of various New England colonies began to accuse Salem of revolting against the will of God. In 1692, the first traits of witchcraft appeared against these socioeconomic uneasiness, affecting the children. The family of the minister was the first to be deceased. The difference between the town and village and their urge to gain independence were the prime factors in the spread of wit chcraft in the region. (Trask) The US economy would have crumbled if not for the efforts of visionaries like Alexander Hamilton and James Madison. Hamilton arrived in the scene of American politics in its nascent stage in 1787. The previous Article was put up for discussion in 1787 by the thirteen states. Hamilton, representing New York, proposed the election of Governors and senators, which were opposed by the other members. A separate constitution was proposed with the powers being vested on executive, judicial and legal branches. Most of the states did not sign on it. At this juncture, Hamilton with James Madison and John Jay wrote 85 essays known as â€Å"The Federalist†. The essays underlined the importance of the constitution and they played an important part in achieving the support from the states. Hamilton met again in the next convention and persuaded other states to sign on